Contract blending is becoming a default move for brands needing scale, speed, and consistency.

Buyers are getting sqeezed between rising spec sheets and budget targets. Where's the middle ground?

Global prices are easing, but don't expect the floor to hold. A short buying window may be opening

Demand has cooled, but Ashwagandha remains a staple for stress, sleep and stamina. Here's whats's shifting.

Lock in access and pricing before the competition.