From Hero to Essential: The Ashwagandha Market Matures
Ashwagandha isn't the hot ticket item it was two years ago — and that's exactly what makes it more powerful.
As hype settles, real usage has taken root in stress-support, sleep blends, and adaptogenic stacks. Prices have softened, but quality remains varied.
This is the phase where ingredient buyers make margin — not by chasing hype, but by backing essentials.
At Invenex, we're seeing steady requests for KSM-66 and Sensoril equivalents — particularly from brands refining their core SKU's.
If Ashwagandha's still in your product line, now is the time to secure quality at fair terms.
